![]() “After six weeks, that’s when you should start using purple shampoo,” she says.Įven though these products are advertised as shampoos and conditioners, they’re not meant for daily use. She explains that as your toner starts to rinse out, which usually takes about six weeks, that’s when the underlying pigment of your hair, which is warm, starts to shine through. “Blondes shouldn’t have to use purple shampoo right after they see their colourists,” says Carolyn Mila, a master colour technician at Toronto Alibi Cutting Room. One common mistake faux blondes succumb to is overdosing on the purple stuff. How to use purple shampooĪs effective as purple shampoos are at combating brassiness (caused by unavoidable toner fadeout, ultraviolet rays and water with high mineral levels), it’s not a magic wand. And they work just as well on platinum blondes as they do silver foxes. These products deposit a sheer violet tint into the cuticles of your hair’s strands which help neutralize unwanted yellow or brassy tones. ![]() Purple is opposite of yellow on the colour wheel, which means the pigments cancel each other out. Why purple? It all comes down to simple colour theory. If there’s one product every blonde needs, it’s purple shampoo. Consider these products and treatments your hair colour’s insurance policy. Not only do you need to be committed to regular touch-ups, but you also need to invest in products to keep your highlights, balayage or dye job looking fresh. B londe hair-especially dyed blonde hair-is high maintenance. But six weeks later…that’s another story. A good blonde colour service will leave your hair looking bright, multi-dimension and without a trace of brassiness. When it comes to artificially enhanced blonde hair, nothing looks (or feels) better than when it’s freshly coloured.
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